Privacy Policy
At Northwest Financial Advisory, we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in compliance with the Personal Information Protection Act (PIPA) of British Columbia and the Personal Information Protection and Electronic Documents Act (PIPEDA).
1. Information We Collect
We collect personal information that is necessary to provide you with financial and insurance services. This may include:
- Contact information (name, address, email, phone number)
- Financial information (income, assets, liabilities, financial goals)
- Health information (required for certain insurance applications)
- Identification details (date of birth, SIN when required for tax purposes)
- Digital intake form responses collected through our secure online forms.
2. How We Use Your Information
We use your personal information to:
- Understand your financial needs and goals
- Determine your eligibility for financial products and services
- Process applications for insurance and investment products
- Communicate with you regarding your accounts and policies
- Comply with legal and regulatory requirements
3. Disclosure of Information
We do not sell your personal information to third parties. We may disclose your information to:
- Insurance companies and financial institutions when applying for products on your behalf
- Medical professionals (with your consent) for insurance underwriting
- Regulatory bodies when required by law
4. Consent and CASL Compliance
By providing your personal information, you consent to its collection, use, and disclosure as described in this policy. In compliance with Canada's Anti-Spam Legislation (CASL), we will only send you commercial electronic messages if we have your express or implied consent. You may unsubscribe from our communications at any time.
5. Security
We implement appropriate physical, organizational, and technological security measures to protect your personal information against unauthorized access, disclosure, copying, use, or modification.
6. Data Storage and International Transfer
Your personal information is stored and managed using GoHighLevel (GHL), a secure CRM platform. GHL maintains SOC 2 Type II compliance and implements industry-standard security measures. As GHL is a US-based platform, your data may be processed and stored on servers located in the United States. By submitting your information through our forms, you consent to this cross-border transfer of your personal information.
7. Data Retention
We retain your personal information for as long as necessary to provide financial advisory services to you, and as required by applicable laws and regulatory requirements. You may request deletion of your information at any time by contacting us directly.
8. Your Rights
Under PIPEDA and BC PIPA, you have the right to access your personal information we hold, request corrections to inaccurate information, withdraw consent for non-essential use of your information, and request deletion of your information subject to legal and regulatory retention requirements. To exercise any of these rights, contact sarah@nwfinancialadvisory.com.
9. Contact Us
If you have questions about this Privacy Policy or wish to access or correct your personal information, please contact us at:
Sarah Lovett
Email: sarah@nwfinancialadvisory.com
Victoria, BC
Last Updated: June 2, 2026
